Did you know that NIIO offers a comprehensive solution for powering video and media art events, fairs and festivals?
VIDEO + MEDIA EVENTS & FESTIVALS
We’re big fans of digital art (video, film, VR/AR) and are always looking for ways to make immersive experiences more widely accessible. Fairs and festivals are great ways to do this yet they are often difficult to produce requiring expensive IT and AV resources.
We went in search of the best tools for “powering” video and media art events, something that makes it easy to distribute and display digital art. When we couldn’t find it – – WE BUILT IT.
NIIO EVENTS: Distribute + Display
Our cloud platform with customized professional tools make it easy for any event organizer to produce video and new media events from fairs and festivals to open call competitions. We provide a simple end-to-end solution that can support every step including:
SUBMISSIONS: 1 platform
NIIO supports all digital formats from 4K video and film to VR and AR making it possible for ALL creators to submit their work to a single platform.
Gone are the days of cobbling together email attachments, USB sticks or files on DropBox/WeTransfer.
REVIEW PROCESS: 1 platform
All works, regardless of file format, are able to be viewed by judges and curators from a single location in the format in which they were intended (e.g. 4K).
Gone are the days of viewing low res samples on Vimeo/YouTube while managing passwords in a separate Excel file.
CURATION
Event organizers can select submitted works from the NIIO platform and organize them into a dedicated channel for playback.
ONSITE PLAYBACK
Once event organizers have selected the works they plan to feature, they can pair their NIIO account with any screen or projector and enjoy professional, uninterrupted 4K/60FPS looping playback via the FREE NIIO ArtPlayer (Android).
NIIO’s rendering engine, once paired with a screen, will determine the file needed for optimal playback and will instantly re-renders the image , no expensive IT or AV teams needed.
NIIO POWERS EVENTS
Over the past few months, we’ve been powering (distribution + display) events across Europe and the US including the inaugural film and video program at Art Helsinki, in collaboration with Moving Image, TRANSFER Gallery’s TRANSFER Download at San Francisco’s famed Minnesota Street Project, Norway’s Screen City Biennial, bitforms Gallery @ Art Basel as well as several Art Lounges including two with our hardware partners, Philips and BARCO at ISE, (Integrated Systems Europe), the world’s largest AV and system integration show.
NIIO at ARMORY WEEK in NYC
This winter, NIIO had a significant presence in NYC during Armory Art Week. We were selected by Ed Winkleman and Murat Orozobekov, founders Moving Image Art Fair, to power the NY show which features digital works from 30 global galleries including single channel 4K pieces to VR and AR as well as Kelani Nichole, founder of TRANSFER Gallery who selected NIIO to POWER their presentation of AES+F’s latest work, ‘Inverso Mundus’ at NADA (New Art Dealers Alliance).
Our partner, Barco Residential is the leading global supplier of projectors and display technology. During Armory Week, we collaborated with them to help TRANSFER Gallery bring the newest work from world renowned artist collective AES+F to life.
Thanks to a top of the line 4K projector with 19,000 lumens, we were able to pair Niio’s management tools, 4K media ArtPlayer and remote control App with Barco’s hardware to display AES+F’s mesmerizing work 16ft x 10ft. The booth drew huge crowds and garnered widespread praise in the press (see below).
“At any given moment during the VIP preview, it was literally overflowing with people craning their necks to catch a glimpse of AES+Fs 38-minute video, projected wall to wall.” – Artspace
This winter ’17, NYC’s TRANSFER Gallery selected Niio to power its presentation of AES+F’s newest work ‘Inverso Mundus’ (The World Is Upside Down). AES+F achieved worldwide recognition and acclaim in the Russian Pavilion at the 52nd Venice Biennale.
Together with our hardware partner, Barco Residential, who generously provided one of its top of the line professional 4k projectors, the work was displayed 16ft x 10ft using Niio’s ArtPlayer and Remote Control App. The booth drew huge crowds and garnered widespread praise:
“At any given moment during the VIP preview, it was literally overflowing with people craning their necks to catch a glimpse of AES+Fs 38-minute video, projected wall to wall.” – Artspace
Did you know that NIIO offers a comprehensive solution for powering video and media art events, fairs and festivals?
NIIO At Moving Image Art Fair
Moving Image founders, Ed Winkleman and Murat Orozobekov, selected Niio to power the New York edition of their fair which featured digital artwork from 30 global galleries and non-profit entities including 4K videos, VR and AR.
NIIO provided a central platform for the directors to receive and curate the multi-format work together with bio and installation directions, re-rendered the artwork and displayed the works looped and uninterrupted.
“…blowing the collective minds of New Yorkers with an impressive gallery of single-channel videos, single channel projections, video sculptures, immersive media, and other larger video installations.”– VR Scout
To learn more about how you can use Niio to power your events, please contact us at [email protected].
Featured image (TOP):
The Flower Matrix by Claudia Hart (TRANSFER Gallery); selected by 21c Museum Hotel for The Moving Image Acquisition Award.
Artists have always reached for the tools, materials, and technologies of their time. The 20th century in particular has witnessed the greatest explosion of new materials for artistic experimentation.
Celluloid, analog video, early mainframe computers, networks, robotics, the personal computer, the world wide web – you name it. Artists created works with these tools as soon as they could get their hands on them – be it by sneaking into a video post-production house after hours, or by private corporations sharing the wealth through artists residencies (for instance, Bell Labs). The year I am writing this, 2016, marks the 50th anniversary of Experiments in Art and Technology (EAT), a Robert Rauschenberg and Billy Kluver founded organization established to develop collaborations between artists and engineers.
While fifty years is young for an artistic medium, during that time, we have seen technologies come and go making artworks created with these tools and formats oftentimes inaccessible, obsolete and impossible to recover all with drastic stakes. We suddenly have an entire generation of artistic creation – cultural heritage and artifacts – that are at risk of simply disappearing. While all works of art can fall apart eventually if not cared for, even a sculpture made out of concrete, the materials of the 20th and 21st centuries do so at an alarming rate, and are at great risk of disappearing long before institutions deem it worthy of collecting and preserving (if ever).
Thankfully there is at least one preventative measure that can be employed: digitization. It is a well established fact that there are no analog media carriers that will last forever – by digitizing analog media, we can ensure that the contents can be losslessly preserved and migrated into the future. However, digital files can also fall apart – become corrupted, obsolete, lost, deleted. To combat that, an entire profession has evolved, devoted solely to digital preservation. Museums, have experts (myself included) dedicated to preservation.
What does it mean to “preserve” something digital?
When you “preserve” a digital artwork, what are you actually preserving?
First and foremost, you are preserving the digital files (videos, sound files, still images, executable software) that make up the artwork and that are necessary to exhibit and/or view the artwork. These files contain the data: zeroes and ones that make up bits and bytes. Preserving these zeroes and ones perfectly (and being able to prove and demonstrate that one has done so) is paramount when talking about a work of art. No matter what storage medium these files are copied to, we must be able to prove that the same file, bit for bit, every zero and every one has been accounted for. This is how we can prove and validate the authenticity of digital art.
Preserving these bits and bytes however is just the first step – just because we have perfectly stored a file, doesn’t mean that in the future it will be understandable. Therefore, we need to record data about the data – metadata – about what these files are, what they are supposed to look like, and what purpose they serve within the larger context of the artwork. For instance, are these video files part of the artwork itself, and they meant to be projected in the gallery, or are they videos documenting the exhibition of the work? Without the preservation of this contextual information, the files are useless.
The last piece of the puzzle is storage – we need to put all of this information somewhere safe. Unfortunately digital storage is by its very nature fallible – just as there is no archival or permanent analog storage medium (safe for film, when properly cared for) – there is no permanent or archival form of digital storage. Thankfully we can design around this problem. First and foremost, we can build storage devices that have built in redundancy and safety measures, including the ability to identify problems. Secondly, we need to store multiple complete copies of all of this data and metadata in multiple locations. This protects us from natural disaster, or complete failure of the digital storage device.
In theory, all of these principles are quite simple. The problem is that in practice they are quite hard. People have limited time, money, and expertise, and unfortunately, uploading assets and artwork to a cloud storage platform meant for regular everyday use simply isn’t a viable digital art preservation plan. Most artists have a hard enough time finding creative headspace with everything they are already juggling: paying the bills, running their studio, getting ready for the next exhibition, seeing their friend’s shows. Worrying about digital storage, checksum algorithms, growth projections, format obsolescence, viruses, natural disasters is yet another challenge that very seldom addressed.
This is where Niio comes in. I am collaborating with the team to not only make digital preservation accessible, but to also make it affordable and sustainable. Not just to artists, but to all of the various stakeholders in the art world: galleries, private collectors, institutions, you name it.
Read Our In Depth Q+A With Ben
Part 1: A Conversation With Ben Fino-Radin, Preservation Expert Part 2: A Conversation With Ben Fino-Radin, Preservation Expert
About Ben Fino-Radin
Ben is a NYC based media archaeologist, archivist and conservator of born-digital and computer based works of contemporary art. Until recently, he was the Associate Media Conservator at the Museum of Modern Art (MoMA) where he developed strategies and policies that contributed to the preservation of the museum’s digital collections. Today, he is the founder of Small Data Industries, a consultancy providing services to support the collection, exhibition, preservation, and storage of digital and time-based media art. His clients include the Whitney Museum, The DIA Art Foundation, Cooper Hewitt, Smithsonian Design Museum, the Museum of Modern Art, and the studios of Cory Arcangel.
Prior to MoMA, Ben worked as a Digital Conservator at Rhizome at the New Museum where he structured preservation and collecting practices for collections management, documentation, and preservation of born-digital works of art. As an Adjunct professor at NYU’s Moving Image Archiving and Preservation (MIAP) program, Ben taught a course on Digital Literacy designed to equip first year graduate students with fundamental technical skills for careers in digital archives as well as Handling Complex Media, a course designed to give second year graduate students practical skills for the identification, risk assessment, preservation and treatment of creative works that employ complex and inherently unstable digital materials.
Research interests include: digital preservation, digital cultural heritage, web based creative communities, computer history, information architecture, metadata and animated gifs.
Screen-based art can have a dramatic effect on any environment. As the medium grows in popularity, we’re often asked:
Where to discover and purchase media art?
How to manage, distribute and display media art?
The best screens for displaying media art in any home, office or public space?
The truth is, before Niio, these weren’t simple questions to answer.
This November, Niio, NYC’s bitforms gallery and Philips hosted a discussion about curating, collecting and distributing media art for the screen at San Francisco’s Minnesota Street Project.
If you’re interested in learning how you too can discover and display new media art in your home or office, please request an invitation at niio.com.