At Niio, our goal has been to make the world’s best moving image art accessible, discoverable and easy to display. We’ve built out a global supply infrastructure together with industry leading partners so that we can enable a digital art installation on any type of screen or projector device, anywhere in the world, supplied, installed and running within a matter of days.
“The opportunity in the art world has never been greater for A/V integrators, especially with a movement toward “new media art” comprising computer graphics, animations, virtual reality, interactivity and all other forms of “new media.” >> Read more
“Barco Residential is confident that its offering with Niio can help take the industry to a whole new level, effectively becoming a ‘curator of experiences’ rather than simply a provider of technology products and services.”
>> Read more
NOTE: This was one of the TOP 10 most clicked on stories in April.
Whether you are interested in a premium media art installation for your home or office or you’d like to work with us as a Re-seller or Affiliate, please get in touch at [email protected].
Featured Image:
Barco Residential with Bitforms Gallery at Art Basel Miami featuring renowned artist Rafael Lozano- Hemmer’s Bilateral Time Slicer 2016 on Barco’s custom Direct LED digital canvas, highlighting their innovative approach to enabling unique new media art experiences in private residences. In the foreground you can see Rafael’s unique work Au Clair De La Lune 2016.
Did you know that NIIO offers a comprehensive solution for powering video and media art events, fairs and festivals?
NIIO At Moving Image Art Fair
Moving Image founders, Ed Winkleman and Murat Orozobekov, selected Niio to power the New York edition of their fair which featured digital artwork from 30 global galleries and non-profit entities including 4K videos, VR and AR.
NIIO provided a central platform for the directors to receive and curate the multi-format work together with bio and installation directions, re-rendered the artwork and displayed the works looped and uninterrupted.
“…blowing the collective minds of New Yorkers with an impressive gallery of single-channel videos, single channel projections, video sculptures, immersive media, and other larger video installations.”– VR Scout
To learn more about how you can use Niio to power your events, please contact us at [email protected].
Featured image (TOP):
The Flower Matrix by Claudia Hart (TRANSFER Gallery); selected by 21c Museum Hotel for The Moving Image Acquisition Award.
Screen-based art can have a dramatic effect on any environment. As the medium grows in popularity, we’re often asked:
Where to discover and purchase media art?
How to manage, distribute and display media art?
The best screens for displaying media art in any home, office or public space?
The truth is, before Niio, these weren’t simple questions to answer.
This November, Niio, NYC’s bitforms gallery and Philips hosted a discussion about curating, collecting and distributing media art for the screen at San Francisco’s Minnesota Street Project.
If you’re interested in learning how you too can discover and display new media art in your home or office, please request an invitation at niio.com.
We were thrilled to be invited to the Los Angeles studio of cutting edge media and data artist Refik Anadol. Located in the Silver Lake area on the east side of LA, the studio is accessed from a small side door. Step inside and you’re immediately enveloped by a sleek white space with 20ft ceilings, desks dotted with enormous computer screens, a brand new projector and great Mid-century modern furniture.
Of course it’s hard to miss the perfect, small scale model of Frank Gehry’s Disney Music Hall, one LA’s (if not the world’s) most iconic buildings. Refik used the model to create one of his very first projects in LA.
If you’ve been to San Francisco recently, you would not have been able to miss the skyline altering Salesforce Tower whose lobby is defined by a 3-story tall, 2,500-square-foot digital canvas featuring a custom data art creation by Anadol.
Together with his collaborator Peggy Weil, Anadol created a large scale data piece for LA’s first public art biennial, Current: LA Water.
We are big fans of Brooklyn basedTRANSFER. Gallery founder/director Kelani Nichole, started the exhibition space nearly four years ago in order to support and and cultivate artists with computer-based practices. Get to know Kelani:
What are the biggest challenges you face dealing in a digital medium both as a gallerist and as a curator?
Technical details aside, I’d say the biggest challenge currently facing the market for media-based artworks is around preservation and documentation of the artists’ intent. Much of the work I deal with is software-dependent, ephemeral, or online public artwork, so preserving the larger context and supporting platforms becomes the major consideration when appreciating these works. Just as any traditional format of artwork, new forms of media require restoration and care, and have the added complexity of authentication.
What are the biggest challenges in collecting digital art?
Preservation and authentication are the two biggest challenges to growing a secondary market for these artworks. Additionally, the body of criticism is still developing – the artworld is warming up to how to talk about these works, and successful institutional displays are somewhat few and far between.
I’m very keen to explore new methods of authentication. The current standard for authentication is a signed certificate, often accompanied by a digital still, editioned media storage device/object or other accompanying physical ephemera. In the near future I believe digital transfer of ownership will become more prevalent, as new standards emerge.
How do you think a platform like Niio will affect the medium of digital art?
I think Niio has solved some of the challenges related to displaying these works. I’m particularly interested in the workflows and collaboration points of the software between collectors, curators, galleries / institutions, agents and artists and believe a method of seamless exchange is an important step to making the work more accessible.
You’ve said that this year all the shows you’re staging at TRANSFER feature only women artists. Why is a series like that important to you?
I dedicated 2016 to showing new works from the studios of women, all of them experimental in their format and looking to test new ideas from the studio at TRANSFER. Gender balance was a hot topic in the artworld last year, a group of women working with new forms of performance and media were featured in ‘Women on the Verge’ in artforum.
This article crystallized a movement I had started to engage with during ‘gURLs’ a night of performance at TRANSFER in 2013, and have been tracking ever since. I found this article inspiring, and saw a timely opportunity to deepen my own understanding of the ways in which women are pushing into new forms of performance, installation and time-based media unlocking new opportunities for technology that are emotional and deeply human.
Carla Gannis launched my 2016 program, introducing a new body of 4K video works of self portraiture, a continuation of a year-long performative drawing project. Claudia Hart’s large-scale media installation was extended through the summer at TRANSFER. Next I’ll launch Angela Washko’s first video game artwork in September, followed by a new body of work from Morehshin Allahyari in the fall.
Ben is a NYC based media archaeologist, archivist and conservator of born-digital and computer based works of contemporary art. He is the Associate Media Conservator at the Museum of Modern Art (MoMA). In this role, he develops strategies and policy that contribute to the preservation of the museum’s digital collections. He has also worked with the Whitney Museum, Cory Arcangel, JODI, Rhizome just to name a few.
We are thrilled that Ben has joined us as an Advisor and is working with us on a key part of the Niio platform – – digital preservation.
Ben in his natural habitat.
What do you believe are the biggest misconceptions about digital / moving image art and what would you like people to understand?
The idea that digital means immaterial. So often I hear collectors and institutions describe digital artworks as being fundamentally ephemeral and immaterial. This couldn’t be farther from the truth.
Take for instance Andrew Blum’s book Tubes: a Journey to the Center of the Internet – Blum travels around the world tracing and documenting the immense and complex physical infrastructure of the internet. An earlier example of this kind of hacker tourism / documentation is Neal Stephenson’s 1996 piece for WiredMother Earth Mother Board, where Stephenson documents the gritty blood, sweat, and tears involved in laying a transcontinental fiber optic cable.
This same brutally physical reality exists when considering the storage of digital files. Let’s say you had 100 reels of 35mm film prints, and you digitized and digitally restored them. Are these now immaterial? You’ve now created roughly 206 TB of data. If you were going to stored these on LTO 6 tapes, they would take up 4,684 cubic feet, and would weigh a total of 37 Lbs (16.7) kg. If you stacked the tapes, they would be almost 6 feet tall. Is that immaterial? Absolutely not. Granted, the amount of physical space in the real world that a digital bit requires is very small – but it is still very much physical.
Do you see a time when digital art / time-based media is considered mainstream?
It is. I think we can all agree that MoMA is mainstream, no? The atrium at MoMA is most often the first gallery that visitors see when coming to the museum. Now, consider the kind of artworks that have been shown in this atrium – the most prominent space in the museum – in the last five years. I would estimate that 75% of the work has been at least partially time-based media.
How do you define mainstream? Will media art be mainstream when museums are selling Ryan Trecartin coffee mugs in museum gift shops? Is that something we even want?
What do you think about all the hype surrounding VR? Do you think it’s a tool that artists and museums will eventually embrace?
Artists of course started playing around with the various new VR platforms as soon as they could get their hands on them, and I think that the response on the part of museums has been rather rapid. MoMA in fact has been including VR in its curatorial programming, and it is only logical to suppose that it is just a matter of time before a VR work is collected.
Personally I approach anything that is hyped as hard as VR with a great deal of skepticism, but having tried various examples, it is absolutely an incredibly rich area for artistic exploration. The sensation is rather astounding.
As an artist yourself, what drew you to “digital” vs. a more traditional medium?
I’ve always been the kind of person who likes to take things apart, figure out how they work, put them back together (or not), and make something from the parts. I think that anyone with this predisposition is naturally attracted to working with computers, and time-based media in general.
Many of the professors I met in art school had been heavily involved in the upstate New York video art scene of the 60s and 70s – and they had built our studios accordingly. I became very immersed in real-time video synthesis and processing – hacking, circuit bending, custom electronics, etc. I was lucky enough to have spent time at the Experimental Television Center in the early 2000s, before it’s closure in 2011. Throughout this time I was still drawing, making sculpture, prints, painting, everything really. I was fortunate to have a very interdisciplinary art school experience.
Niio Co-Founder, Rob Anders, in front of a work by Cory Arcangel in the Lisson Gallery Booth @ Frieze NYC.
What was the first piece of digital art you remember experiencing?
Either Paper Rad or Cory Arcangel
Who is doing really cutting edge work?
Tabor Robak continues to amaze
If you could own one piece of art, what would it be?
Any Ed Ruscha
Favorite museum (aside from MOMA)?
The New Museum is always a favorite for a weekend afternoon.
Ben is a NYC based media archaeologist, archivist and conservator of born-digital and computer based works of contemporary art. He is the Associate Media Conservator at the world-renowned Museum of Modern Art (MoMA). In this role, he develops strategies and policy that contribute to the preservation of the museum’s digital collections.
Prior to MoMA, Ben worked as a Digital Conservator at Rhizome at the New Museum where he structured preservation and collecting practices for collections management, documentation, and preservation of born-digital works of art. As an Adjunct professor at NYU’s Moving Image Archiving and Preservation (MIAP) program, Ben taught a course on Digital Literacy designed to equip first year graduate students with fundamental technical skills for careers in digital archives as well as Handling Complex Media, a course designed to give second year graduate students practical skills for the identification, risk assessment, preservation and treatment of creative works that employ complex and inherently unstable digital materials.
Research interests include: digital preservation, digital cultural heritage, web based creative communities, computer history, information architecture, metadata and animated gifs.
