installation Archives - Page 6 of 8

Exploring The Impact Of Digital Art In The “Travel Is Back” Era

By Natalie Stone

Artwork: Flower by Guilhem Moreau.
Location: The Mondrian Seoul Itaewon

As we celebrate the return of travel, the hospitality sector is working hard to create amazing guest experiences to entice guests back and accommodate their changing needs.

The evolving digital landscape is offering up original, exciting, and engaging opportunities, including new types of art installations from augmented reality to immersive art and AI, all contributing to the explosion of digital art, being adopted in workspaces, public places, homes, and hotels across the world.

In a special webinar by commercial interior design publication Hospitality Design, executives from Accor, Marriott, Samsung, ICRAVE and Niio joined to discuss the new trends, changing guests’ needs, and emerging technologies that pose a reality of continuous evolution for hospitality experience. Together they explored the transformational power of digital art, how accessible it has become, and its effectiveness in realizing the ambitious visions of hotel owners and designers globally.

What Are the Types of Installation Art in Hospitality?

Digital art is a major player in a changing landscape. With a flood of new, cutting-edge tools on the market, public and private hospitality spaces are an exciting platform for the world’s leading talent to display their work. The rising and intensified conversation around NFTs is cementing that digital art is here to stay and showcased in locations it has never been before.

“Video art is about the storytelling, the community that you can build, and the opportunity for people to have a platform, whether they’re professional artists or not, to tell their stories individually,” said Lionel Ohayon, Founder and CEO of ICRAVE, on how digital art is a new and exciting platform for artists.

The powerful impact of art in hospitality spaces has been felt in recent years and now, post-pandemic, these experiences are embodying the storytelling from public spaces into private rooms, ensuring continuity throughout the hotel and creating a meaningful connection with guests and brand affinity.

“We’re reimagining the way that art is experienced in a digital age,” said Rob Anders, co-founder and CEO of Niio. “Usually, screen means noise and information and advertising. We’re looking at how these black screens that are all around us become canvases of inspiration. And this can be any type of screen.”

Elevating Black Screen Void with Art

Niio partnered with The Mondrian Hotel in Seoul to transform its lobby with a collection of digital works which subtly switch the ambiance seasonally, creating a strong connection between the local culture and international visitors.

“When you have this massive (art) element, you can see guests talking to each other about this,” explained Damien Perrot, Global Senior Vice President, Design & Innovation, Accor. “And it creates connectivity, a connection between people. And it is also a very good way to interact between employees and guests.”

For Mondrian, integrating digital art is not just for the enticing guest experience, but also to solve a design pain point. “Most of the time we try to hide TV today, but when you put digital arts, you don’t need to hide it because they’re on the TV, it’s not a screen anymore. It’s not a TV anymore. It’s a live art. It’s really a big change.”

An Instagram-Worthy Destination in a Click: A Digital Art Installation Example

Marriott’s Aloft offers a fresh kind of hotel experience across 225 global Aloft hotels, which brings people together through immersive design and technology. With Niio’s curatorial team, they have created a bespoke curated art program using Niio’s tools for displaying and managing carefully selected artworks with the central management tool to rotate artworks in their hotels anywhere in the world at any time.

Marriott’s Brian Jaymont, Senior Director & Global Brand Leader at Aloft Hotels & Moxy Hotels, shared why guest engagement was the driving force behind this project.

“Feedback from guests has been great,” he said. “I see it on our social media more than I’ve ever seen a framed piece of art. Somebody standing in front of it, really excited to see it. It’s really cool that we’re able to just click and give them something new in the blink of an eye.”

Creating the buzz-worthy experience isn’t necessarily tied with high costs, and is more aligned with the growing need of innovation-on-a-dime.

“From an approachability standpoint, the cost is extremely satisfactory. I think one of the biggest feedback pieces that we get is that it’s literally plug-and-play. And now that we’ve really scaled this, we’re getting further ahead in development. So we’re getting these in actually earlier in project designs and getting them installed before our openings of hotels.” said Jaymont.

Anders added another advantage: “One of the key things for the hospitality industry is the commercial rights. No one needs to worry anymore about the rights. It’s all one integrated environment and ecosystem (inside Niio), which deals with all of licensing.”

With seamless, low maintenance technology and endless creative potential, utilizing existing screens and infrastructure and adopting digital art is an achievable strategy for hotels looking to stay at the hub of travel trends.

Where Creativity Meets Tech

Samsung is seizing on the digital art potential through a strategic global partnership with Niio to display high-quality moving image art and to transform displays with inspiring and unique experiences.

This partnership celebrates the combination of Samsung’s best-in-class displays, Niio’s innovation and the surge of interest in digital art. With the right technology in place, it’s easier to access leading or emerging artists from around the world, who relish the opportunity to display their work, from video to interactive art.

Shawn O’Connell, Head of Hospitality at Samsung Electronics, described his point of view when building the tech solution for hotels. “(hotel) owners and brands are trying to digitally transform their guest experience from day to night. And I don’t want to say they’re turning their lobby into a nightclub, but they want something a little bit different on the walls at night versus day.”

The flexibility of digital art has the advantage of easily catering to diverse needs. “The consistency of what the guest experience is, from starting point to the endpoint, is also relevant. Whether you’re a large casino or cruise line that has a massive outdoor LED wall, or you’ve got something, a smaller display behind the front desk, or something in the elevator, or all the way to the guest room, you want to harmonize what that guest experience looks like and what it is, so that the brand is maintained and it’s on message,” said O’Connell.

As a vision for the future of digital art in hospitality spaces, Anders painted his own view: “We have to remember the technology’s the enabler. Ultimately, the technology has now got to a place that makes it very seamless. (..) Digital canvas can be as creative as you want. It can be a monitor, it can be a projection, it can be a triangle. It doesn’t really matter. We can turn anything into a canvas, especially when we’re seamlessly working with people like Samsung.”

Curious about how to incorporate digital art into your interior design projects?

The Office Renaissance: The Art of Designing Inspiring Workspaces [Webinar]

By Amira Hashish

The hotel bar at NeueHouse Bradbury utilizes space and art to create a pleasing setting to work or relax. — NeueHouse Bradbury

The definition of the office will never be the same as the world emerges from the Covid-19 pandemic. This time has made us appreciate the significance of our surroundings and the importance of good interior design in our work environments.

After more than a decade of working in a newsroom, I decided it was time to set up my own business and ‘work from anywhere’ with a client base that spans Europe and America. Mine is just one of millions of similar stories.

Whether the pandemic has resulted in a career change or simply an introduction to flexible working, employers are recognising that their staff do not want to return to office life as they once knew it. A survey conducted by research and advisory company Gartner revealed thatmore than two-thirds (74%) of CFOs plan to permanently shift employees to remote work after the Covid-19 crisis ends. Offices are undergoing major redesigns to adhere to the new hybrid way of working that companies, including tech giants Google, Spotify and Twitter, are adopting.

But do we want to continue spending the majority of our ‘work from anywhere’ time at home? It can be isolating and lacks a sense of community. Hence why design-conscious coworking spaces that blend the different facets of our lifestyles are set to thrive.

I recently moderated a webinar with industry leaders from Niio, NeueHouse, Birch, Yon, and Design Stories where they discussed the new definition and purpose of the office, the impact of design as we go to work from home to work from anywhere, and the role of art in shaping these multipurpose spaces. Watch the full webinar here.

Why It’s Beneficial to Add Digital Art for Workspaces

Josh Wyatt, CEO of NeueHouse which has private work and social spaces in New York, Los Angeles and Miami, says: “People, now more than ever, are acutely aware of the value of time, choice and the various forks in the road of their personal and professional lives. The pandemic has awoken all of us with a sense of the finite. As such, people should expect special moments when working – spaces and communities that empower their creativity and most importantly allow them to flourish.

“At NeueHouse, even pre pandemic, this sense of providing spaces and moments to flourish has always driven us. As we emerge into this new way to work, we have doubled down on ensuring our services, design, programming and community all provide moments where people creatively excel and find happiness. This rebirth of expecting more, opening one’s eyes to surroundings and seeking a supportive community is how the working environment will look in the future.”

He believes every workspace should approach their mission with a dedication to design and the delicate details that impact our ability to concentrate, create and ideate.

“High performance moments, that feeling of being in the flow or flourishing, is often driven by design that both inspires but also provides ease of work.” he adds. “Elevated, calm, warm and inviting moments wrapped within a diverse set of spaces where a worker can plug in and out of communal and private moments should be the north star design brief. At NeueHouse, we call ourselves a ‘cultural speakeasy’ which we feel captures our design and programming ethos where culture and commerce collide.”

Craig Knight, who heads up a research group called Identity Realisation (IDR) as part of the University of Exeter, is a firm believer in art being connected to workplace productivity. He summed up his thoughts for The Guardian: “There is a real tendency to opt for lean workspaces, designed to encourage staff to just get on with their work and avoid distraction. But there isn’t a branch of science in the world which believes this approach boosts productivity or makes for happier workers…If you enrich a space people feel much happier and work better; a very good way of doing this is by using art.”

Design studio Morgan Lovell, whose mission is to “transform offices into captivating workplaces” has released a thought-provoking essay on art and its effect on productivity in offices. “When we discuss the use of art in a client’s office design, we talk about its ability to stimulate creativity or inspire thought processes. We talk about its ability to reduce stress and improve wellbeing through its relaxing, contemplative nature. And of course, art can take so many different forms – from wall graphics and photographs through to sculptures and living walls – you can find a decorative effect to meet whatever mood you are trying to create,” it explains.

How Do You Add Digital Art for Workspaces?

A good starting point for incorporating art into our working day would be via the blank screens that are prominent throughout so many physical spaces. How many times have you walked into office lobby areas, meeting rooms or open plan work zones to see empty, switched-off screens hanging from the walls? u>Niio Art sees these screens as digital canvases with the potential to bring meaningful art into their environments and inspire an audience that spans way beyond the traditional ‘art scene’.

As the leading platform enabling digital art, Niio is utilising a growing network of 5,000 artists from 82 countries to help interior designers transform existing screens in the office, and any space for that matter, from a black void into an endless rotating digital canvas.

Co-founder and CEO Rob Anders is passionate about the role digital art plays in design. He believes it should be easily accessible and affordable: “We need art now more than ever. And by art I’m talking about the opportunity for people to stop and have a moment, to ponder and think, perhaps start a conversation,” he says. “Our platform is replacing the screen void with vitality by giving people access to the largest community of media artists and a seamless way to display premium art to any screen in any location.”

Utilising a recurring series of digital art can also provide a way of connecting offices that exist in various parts of the world. It reinforces the notion of a common style between those spaces and makes employees feel a sense of familiarity. “We have built an extremely robust platform which enables us to deliver this content to any screen in any place according to different types of business models,” adds Rob. “It can move and adapt to different times of the day as well.”

Create Fluid Workspaces With Art

Creating fluidity between spaces using art and design is a core part of the concept behind Birch, which opened its first hotel and coworking members club around 30-minutes north of London during the pandemic. London based interiors studio Red Deer has styled the estate, which includes a 15th century mansion, a lido and sprawling grounds, to coexist with its flexible nature. There isn’t an obvious transition between the coworking area, the restaurants or the hotel rooms. That is very deliberate.

“I guess it’s like wearing a suit,” Birch co-founder Chris Penn ponders. “It used to be the norm to wear formal attire to work. But the uniform was taking personality and individuality out of people in a work environment and I think offices did the same, right? They created these structured grey, neutralised environments. For the modern day personality, individuality and creativity is what differentiates the best businesses, brands and companies from those that are just existing within that marketplace.

“You can’t expect those people to be able to perform as individuals in an environment which is teaching them to be robots, confined by their uniform or the uniformity of the place in which they perform their task. People realise that if you dress someone in a suit, they are going to act like they are in a suit. If you allow people to dress how they like, suddenly their personality will come out, they will think differently and they will probably remove barriers to their thought process. It’s the same for the workspace design.”

He is passionate about creating spaces where you can rest, explore, connect, work, taste, move, or dance – all in one place. He says: “Our lives have become blended. If you don’t provide facilities for people to enjoy themselves then you’re creating a barrier to them being able to engage. The kind of people that we are trying to attract love their work. They are not defined by it but they absolutely love it. It’s a big part of their lives. They also love going to festivals, listening to music and learning new things. So why would you prevent them from doing any of those things? We want Birch to be a place where people can escape. But we’re accepting that in order to escape you need to do the things that you want to do. One of which is work.”

CoworkingResources, which publishes guides for the sector, estimates that almost 5 million people will be working from coworking spaces by 2024, an increase of 158% compared to 2020.

These projections reflect not only the growth that the industry has experienced over the past few years but also the dramatic increase in flexible and remote work practices adopted by businesses worldwide.

Experience-led hotel and hospitality collective Yon was born during the pandemic with the realisation by founders Tom Brooks and Ant Steele that working, travelling or generally making the most of your time shouldn’t exist as standalone concepts.

What started as a series of pop-up spaces around the world where guests could work and sleep in beautiful surroundings has turned into a permanent hotel, opening this summer in the coastal city of Essaouira, Morocco.

The concept is a direct response to the needs and desires of the ‘work from anywhere’ generation that is keen to discover new destinations. “So many people no longer need to go into an office every day and companies know their employees are just as productive, or more productive, when working from places they love. But they yearn for social interaction and to be a part of a community,” says Brooks.

“The freedom to log in from wherever you like suddenly means you don’t need to distinguish between travel and work. You could work from home or our vibrant coastal haven in Morocco. This has opened up the potential for a massive shift in the way we can live and want to live. At Yon, we want to help facilitate this and to introduce our guests to amazing destinations, collaborating with local insiders to deliver a special experience.”

Design Hotel Spaces with Form and Function

The hotel’s spaces are designed for productivity as well as fun. An option for privacy when needed is offered alongside communal areas. There is an events and wellness programme too. Whether you are closing deals poolside or in a dedicated work zone, every corner is being carefully styled to create a warm and welcoming ambience where you would be just as happy tapping away on your laptop or socialising over a long supper.

Murude Katipoglu, founder of design studio Design Stories, has created workspaces around the world; some with their own restaurants, gyms, and coffee bars. Her team approaches the design process just as they would for a family home: “People want the comfort of a home but also the social aspect of coworking spaces. Workspaces can be stressful for many people so a calm, welcoming environment with multiple-purpose areas and well-thought lighting is key”

She emphasises that creating different zones in one space is important to allow people to transition and find what best works for them and thinks food or drink offerings alongside comfortable breakout areas help open up new conversations: “Good design improves the way people feel and live. A well-designed and considered space would make people want to spend more time in that environment.”

Interior designer Rod Moreno Masey has chosen to embrace the coworking culture for the return to office life of his own practice MorenoMasey and is moving into the Hoxton Hotel’s coworking space WorkingFrom in London’s Southwark. He says: “Adopting a more hybrid and creative approach to designing offices and spaces for work is more relevant than ever, as well as creating a sense of identity in an office and making it more personal with some of the comforts we get from home.”

He is a firm advocate that the familiarity we experience while working at home is strongly linked to our productivity. He thinks investing in objects for the office with which people connect physically and more intimately such as handles, floor finishes and chairs are essential to helping maintain this home feel.

Morgan Lovell also believes that art is increasingly being seen as a way of incorporating an organisation’s own branding into their office design: “It can help tell the story of who they are, what they do and what they value.”

Let’s take Deutsche Bank, for example. Art is an integral part of its brand offering. In its own words: “Art spawns new ideas for shaping our future. It questions, inspires people, opens up new perspectives, and thus enables them to embrace unusual and innovative solutions.” Hence why its US and UK offices alone have more than 11,000 artworks on display.

Whether your post pandemic office is a multipurpose space, a coastal escape or living room there is a renewed sense of how our environments make us feel. Considered design, with art in its varying guises at the heart of it, will be the foundation for helping us stay productive and passionate about our vocations. Book a free consultation with Niio’s expert curators today.

About the author: Amira Hashish is the director of Rapport (www.clubrapport.com), a creative, content and events consultancy & storytelling platform for the new dawn of travel, design and lifestyle. You can follow her @thedesigneditor

“The Office: Revisited” – The Webinar
In 2021 a webinar discussion was held following the article, with the participation of industry leaders from Niio, NeueHouse, Birch, Yon and Design Stories, moderated by Amira Hashish.

Webinar highlights:

Click here to get access to the full webinar.

Aliya Khan – The Northern Star of Hospitality Design

By Eyal de Leeuw

Aliya Khan is a prolific designer, with more than 20 years of experience in the field and an endless passion for design & hospitality. Leading Marriott International’s design strategy as VP Design and Lifestyle Brands. Khan is in charge of the next generation development of both Aloft and Element – in addition to continually refining the position of AC Hotels and Moxy.

Prior to joining Marriott International, Aliya worked in numerous roles with Starwood Hotels & Resorts. She was the driving force behind several award-winning projects, including the opening of the W Montreal, renovations of the W Mexico City and the Le Meridien properties in French Polynesia, in addition to leading the design partnership effort between St. Regis Hotels and Bentley Motors and the renovation of the iconic St. Regis New York.

We sat down with Aliya to speak about her views and insights into design and technology in the hospitality industry.

You have vast experience in designing for the hospitality section. What do you see as the main challenges for the industry in the coming decade?

The challenge will be continuing to prioritize around building novel, experiential escapes– and what that will take from a time and money perspective. How do you continue to engage a very well-exposed cadre of global travelers with differentiated experiences at a time when resources are going to be tight?

The art of picking hero moments and implementing them with responsibility is part art, part science – but mostly a result of experience and quality partnerships.

You are leading design processes for various brands for Marriott International. What is the key element for planning a design concept and deciding on a brand language?

Everything begins with understanding the target audience psychographics and being able to anticipate their needs through the filter of a brand’s core values and passion points.

For example, when we talk about Westin and our target guest, the healthy active. This is as much about designing our hotels to speak to what current trends and expertise exist in the wellness market, but also identifying what the future might look like. Finding novel, ownable ways for Westin to integrate this into our hotels in ways that are instinctively natural for the brand.

This approach drives every component of the guest journey, from the moment they think to travel, to weeks after they check out – and everything that happens in between.

Aloft Buffalo Downtown, by Jeff Goldman Photography.
Artwork: Wind of Linz – Troemploeil by Refik Anadol

One of your great projects is Aloft – how would you describe the uniqueness of the Aloft brand?

When it is all said and done Aloft will always have a distinct place in my heart. I was lucky enough to be a part of the tiny group that launched this brand so many years ago. Years later, I am back to continue to evolve the design, keep it fresh and compelling, in what is now a much more saturated market of designed products.

My north star was always about delivering a low-cost build with a high-impact philosophy. Simultaneously – not either or. It was a game-changer in that market segment and continues to hold its own even today.

Now with a volume of over 200 hotels globally, we have been able to lean-in and really amplify our passions around technology, music, and design in a number of ways. Take our partnership with Niio – quality curated electronic art with huge names like Refik Anadol and Jonathan Monaghan accessible to every guest all over the world. Not bad for a select-service product.

Let’s talk about technology – Aloft is built in a very tech-forward environment. How do you leverage technology to complement the design and amplify people’s engagement?

As a designer, my approach to technology is a simple one. Always finding partners and expertise to make our guest experience more seamless in memorable ways.

At its inception – long before wi-fi was really even an accessible thing, let alone Apple TV – we were the first hotel brand to have jack packs – so people could work comfortably in their rooms, show presentations on their televisions, or even play music on a higher quality speaker than a clock radio on your nightstand. Later – Aloft was the first brand to play with keyless check-in.

This approach or desire to facilitate guest experience through an exploration of technology has remained a core value of the brand and remains present even today.

Aloft Buffalo Downtown, by Jeff Goldman Photography.
Artwork: Sky Ruby by Sara Ludy

Public spaces and hotels were always a platform to exhibit art. How do you think it affects guests today?

Art in its most basic form has existed since before 70,000 BC. Regardless of where it might be placed. I believe it continues to be an additive layer to any built environment. Art should stimulate, provoke and inspire all the senses; and always to know that every individual, at any age or with any life experience, will process and react in their own way.

How does digital art help this tradition?

The beauty of a digital art program is two-fold. First, it is the ability to cycle through various types of work, and therefore offer greater exposure to multiple voices of creation. The second is the ability to enjoy how the visual can come together with sound and light to create larger experiential moments that envelope in a way that will never be comparable to staring at a static object that is hung on a wall.

After a very challenging year, what do you think is the role of design and art in relation to people’s wellbeing?

Now more than ever, art and design will play such a critical role in how people experience life. The responsibility of reassuring people that they are safe and cared for, the challenge of stimulating thoughts and conversation, and the lure of tempting people to see and experience more. The list is endless.

All I know is that after almost a year of being homebound, I am ready to get out there and see and experience it all again!

Quayola: Asymmetric Archaeology

Quayola’s first comprehensive exhibition in Asia, which is atArt Space at Paradise City, Incheon, Korea until 24 February 2019, reimagines the past and rediscovers nature through the perspectives of machine. The past is revisited in relationship with the present and future – exploring asymmetry – that completely excludes humans’ subjective views and leaves machine processed objective ideas. Through these processes, classical art forms such as Hellenistic sculptures, old master paintings, and Baroque architecture are detached from iconographical semantics of the past to be regenerated into digital abstract works. In addition, familiar visual tropes of nature are transformed into a new artificial landscape engendered by machinery.

The exhibition, curated by Doo Eun Choi, consists of six sections with multi-genre artworks, including about 50 pieces of digital print, video, sculpture, and robotic installation. The breadth of the exhibit presents major works of Quayola not only inside Art Space, but also extends into the Art Garden with large-scale projection mapping and 3 channel-screenings at the Art Plaza.

Quayola, Pleasant Places

Iconographies, Strata, and Sculpture Factory are projects that analyse classical paintings, sculptures, and architecture through complicated computer algorithms, recreating contemporary abstract works by severing religious and mythical scenes of the past.

Quayola, Strata

Remains, Jardins d’Été and Pleasant Places are his ongoing projects that reexamine familiar visual languages of nature and traditional compositions of landscape paintings. Through complicated digital rendering, new digital landscapes emerge from actual natural landscapes that are captured in high resolution by high-precision laser scanners and cameras. Diverse motifs come in to play for each work by recreating a new visual literacy; Remains observes the En plein air in the late 19th century; Jardins d’Été co-opts imagery from the French impressionism of Claude Monet; and Pleasant Places evokes the 17th century Dutch landscape paintings, which are considered to be the origin of landscape paintings. Ultimately, the works become hybrid landscapes – neither real nor virtual – transcending the boundaries of the figurative and abstract domains.

The exhibition is powered by Niio

“It’s quite an amazing system for preserving, managing and distributing digital video editions. My gallerist and I are using Niio for transferring limited editions to buyers and to museums for exhibitions.” Quayola, new media artists, represented by bitform gallery, NY

Niio is the premium discovery, display and management platform for new media art, embraced by leading artists, galleries, museums, curators, collectors and arts organisations from around the world, who are using Niio’s proprietary technology tools to securely safeguard, showcase, transfer, monetise and display thousands of their high-quality works on any type of “digital canvas.

About Paradise Art Space

Paradise Art Space recently opened with works by world-class artists from East and West including Jeff Koons, Damien Hirst, Kim Ho Deuk, and Lee Bae. Meet the past, present and future of contemporary art from all around the world at this exhibition directed by director Chung, Goo-ho.Paradise City’s art exhibition gallery showcasing a new level of cultural experience and works from wide-ranging genres by prominent Korean and global artists.

Hong Kong Harbour Transformed Into a Major Immersive Art Experience

In partnership with Sino Group, Niio transformed two of Hong Kong’s largest screens into digital, public art installations. The facades of prominent Hong Kong’s Tsim Sha Tsui Centre (76m x 39m) and Empire Centre (35m x 39m) are showcasing the winning submissions of the Sino x Niio Illumination Art Prizes, a competition opened to emerging digital artists who were invited to submit artworks in the themes of Artistic Blessing and New Life. The competition was held in collaboration with Sino Group, the Hong Kong-based property developer.

Artwork: Daniel Belton and Good Company Art, OneOne

“We live in a fast-paced, commercially noisy world with countless screens across our urban environments, and no more so than in major cities like Hong Kong”, says Rob Anders, Co-Founder & CEO of Niio. “In trying to reach and inspire people everywhere through memorable and meaningful ‘Digital Art experiences’, we are thrilled to partner with Sino Group for the Illumination Art Prize. It is these types of public art interventions that are driving an entirely new visual culture.”

The winning artwork was created by Daniel Belton and Good Company Arts for the theme Artistic Blessing. Their work, OneOne invokes a sense of ancient culture, an archetype being unearthed through real-world experience that is timeless and contemporary. For the theme New Life, Krehel Race won first place for his work The Spring Shrine representing a world where technology has allowed us to return to our natural surroundings and to find a true Zen space, away from the chaos.

“Sino Group is delighted to have collaborated with Niio on this ground-breaking international digital art project. We were thoroughly impressed with the exceptional content of work we received, with artists from 39 countries participating. We hope visitors enjoy the outstanding illuminations on the façade of these Hong Kong landmarks during the festive season,” said Nikki Ng, Group General Manager of Sino Group.

The Illumination Art Prize competition is part of Niio’s drive to inspire people around the world, making it easy to experience curated digital art across living, working and public spaces. In doing so, they are connecting large developers and businesses with their communities, supporting artists everywhere and providing them with a platform to present their art creations across urban environments. Niio is creating a positive alternative to the digital advertising noise of modern cities.

For the complete list of winners please visit: www.niiolab.com/sino-announcement

The Sino x Niio Illumination Art Prozes was recognised by the judging panel of British travel magazine LUXlife as the “Best Creative Festive Lighting Program in Asia” in the 2019 Travel & Tourism Awards; and in the prestigious Astrid Awards, the campaign received the Gold Awards in the “Holiday Event” category and was further selected as one of the Grand Award winners.

Digital Art Powers Workspaces in 2019

Inspiring creativity at work through New Media Art

Written by Natalie Stone

The seismic shift in the way we work has made the last decade feel as though many businesses are finally focussed on their most important asset – their people. Allowing the workforce to play a role in dictating how, where and when we work demonstrates the true value that leaders are placing on their staff. Endless research has shown that a happy workforce breeds increased productivity and companies worldwide are taking note. Businesses are constantly striving to enhance working environments with unique experiences – a telling and effective tribute to this trend. Many companies have turned to art and design to connect their people and customers to their story or brand and to inspire creativity.

Artwork: Alex McLeod, Walking Seasons // Photo: Or Kaplan

A study conducted by The Harvard Journal of Workplace Learning shows that employees believe art promotes social interactions, elicits emotional responses, facilitates personal connection-making, generally enhances the workplace environment and fosters learning. It also tells us that art which directly relates to the organization’s mission, and diverse art collections generate deeper engagement for employees and customers.

Digital art is a key component in this shift and Niio is at its cusp. As art advances beyond the white walls of galleries and museums into commercial, private and public spaces, Niio is harnessing this trend through collaborations with cutting-edge designers, venues and artists.

Galvanized by the idea that moving images can change in real-time and are often influenced by current events or incoming data, Niio has collaborated with artist Refik Anadol to power his groundbreaking work. Anadol’s coded piece of art changes based on real-time wind patterns in Linz, turning a screen into an ever-changing living artwork, lauded by critics and art-lovers.

Refik Anadol, Wind of Linz

Anadol and Niio’s partnership demonstrates the potential of digital art to incorporate interactive works and kinetic and rotating exhibitions, creating engaging spaces throughout time. The possibilities are endless.

Meet in Place, another of Niio’s partners, is a meeting room focused start-up, bringing curated rotating collections of fine digital art to high-end meeting space locations in New York, London and Tel Aviv, powered by Niio.

Artwork: Zeitguised, Void Season // Photo: Tom Mannion

The digital age is well and truly here. Screens are everywhere – on office walls, building facades and in open public spaces. With all this digital noise comes a unique opportunity for artists to take their work beyond its traditional realms by turning screens into a memorable and magical experience – at home, in places of leisure and at work. Niio is helping artists make the magic happen.

Committed to enabling seamless access to the world’s finest gallery quality video and interactive media art, screened on digital canvases across the world, Niio transforms and enhances workplaces to create engaging and inspiring environments.

The team at Niio collaborates with designers, bringing them together with the best fine digital art in the world and helping them deliver and display their work. With a network of over 1,500 artists, curators and galleries and a portfolio of over 9,000 premium artworks on our platform, Niio is a game-changer in an evolving realm.

Tag Archives: installation