…While other companies have developed platforms, players and screens for video and digital art, Niio is the sole solution to effectively address the issues of distribution and preservation. When a user uploads a video file (up to 250 Gb), the system automatically creates different versions in several resolution sizes and formats. Therefore, an artist can upload the master file of an artwork, store it in the cloud and distribute copies according to the desired format and resolution.
The system also creates new versions as new formats come out, ensuring that the file will be readable in the future (the company describes this feature as “future proof” storage of the artworks). Alongside the master file and copies, other documentation can be stored (installation instructions, statement, technical specifications and so on). Once the artwork is stored, it can be distributed in any way that its owner chooses: it can be editioned, sold (through an integrated paying and transfer system) and previewed with different levels of access.
The artwork can also be displayed on any screen, on multiple screens, a projector or a video wall by means of the Art Console, a hardware that not only serves as a secure channel to display the artwork (since it downloads the file directly from Niio) but also runs a performance test to determine which version of the video is required for each screen or display device. Once the Art Console is plugged into a screen, it can be controlled using a smartphone app, which enables the user to manage multiple connected screens from a single interface…”